SEO for Small Business: Increase Your Visibility

You are welcome to our guide on SEO for small businesses. In today’s digital age, possessing a strong online presence is vital for success. Small organizations, particularly, can greatly reap the benefits of implementing effective SEO techniques to boost their visibility and reach their target audience. By optimizing their websites and content, small organizations can improve their search engine rankings, drive organic traffic, and ultimately increase their customer base.

In this post, we will explore the significance of best local SEO company for small business and just how it could be a game-changer for their online visibility. We will discuss the impact of SEO, the difference between small business SEO and native SEO, and why it matters. We are going to offer practical tips and methods to assist small companies maximize their SEO efforts and stand out from your competition.

Important Takeaways:

• Implementing SEO strategies can significantly enhance the online visibility of small organizations.
• Small business SEO is different from local SEO, with unique considerations and approaches.
• SEO is really a long-term investment that may generate organic traffic and attract the correct audience.
• Creating compelling and localized content articles are crucial for engaging with the local audience.
• Maximizing SERP visibility, building brand awareness, and leveraging reviews are essential SEO tactics.

Understanding the Impact of SEO on Small Organizations

In this section, we will look into the concept of Small Business SEO and explore its effect on small businesses. SEO, which is short for Search Engine Optimization, plays an important role in improving online visibility and driving organic targeted traffic to websites. By implementing effective SEO strategies, small businesses can grow their online presence and stay ahead of the competition.

What exactly is Small Business SEO?

Small Business SEO refers to the optimization techniques specifically tailored for small businesses to enhance their visibility on search engines like Google. It requires optimizing various aspects of a web site, such as content, keywords, meta tags, and backlinks, to rank higher in search engine results pages (SERPs) and attract relevant organic traffic.

The Difference Between Small Business SEO and Local SEO

While Small Business SEO targets boosting the online presence of small organizations generally speaking, Local SEO is a lot more geographically targeted. Local SEO aims to optimize a business’s online visibility for local searches, helping them reach prospective customers inside their specific location. While both Small Business SEO and Local SEO share common optimization techniques, Local SEO puts more focus on factors like Google My Business profiles, local keywords, and directory listings.

Why SEO is really a Game-Changer for Small Organizations

SEO has turned into a game-changer for small organizations, providing all of them with an inexpensive and effective way to contend with larger organizations inside the digital landscape. Here are some key main reasons why SEO is vital for small organizations:

1. Increased Online Visibility: By implementing SEO strategies, small businesses can enhance their rankings on SERPs, driving more organic targeted traffic to their websites and increasing their online visibility.
2. Targeted Audience: SEO allows small organizations to concentrate on specific keywords and optimize their site to attract the right audience. This can help in driving relevant traffic that is certainly very likely to convert into customers.
3. Cost-Effective Marketing: In comparison to traditional marketing methods, SEO delivers a inexpensive method for small businesses to advertise their products and services to your wider audience.
4. Long-term Growth: SEO is really a long term investment that may yield continuous outcomes for small companies. By consistently improving their SEO efforts, small companies can maintain and grow their online visibility, ultimately causing sustained growth.

Overall, Small Business SEO has got the potential as a game-changer for small organizations, providing them with increased visibility, targeted audience reach, and expense-effective marketing opportunities. By embracing SEO strategies, small organizations can acquire a competitive edge and thrive inside the digital landscape.

Significance of Google Business Profile for Local Visibility

In today’s digital age, using a strong online presence is essential for small companies trying to thrive. One powerful tool that may significantly enhance a small business’s local visibility is actually a Google Business Profile.

A Google Business Profile is actually a free listing that appears when people hunt for companies on Google or Google Maps. It offers essential information about your business such as address, phone number, website, business hours, and testimonials.

Optimizing your Google Business Profile can have a significant impact on attracting local customers. Whenever people search for goods and services in their area, getting an optimized and updated profile increases the probability of your business being featured prominently within the local search results. This heightened visibility can drive traffic to your web page and ultimately increase conversions and sales.

Additionally, a Google Business Profile lets you showcase your business within a visually appealing way. You can include photos, videos, and post updates to engage with potential prospects and provide them with a much more immersive experience.

Furthermore, customer reviews and ratings play an important role in customer decision-making. An optimized Google Business Profile enables customers to leave reviews and ratings, building social proof and credibility for your business. Positive reviews and high ratings can have more customers and differentiate your business from competitors.

In summary, creating and optimizing a Google Business Profile is vital for small organizations seeking to enhance their local visibility. By making the most of this free and powerful tool, small companies can improve their online presence, attract more local customers, and ultimately grow their business.

Strategic Market And Keyword Research for Targeted Outreach

So that you can maximize the visibility of small organizations online, strategic niche research plays an important role. By identifying relevant keywords, businesses can produce targeted outreach campaigns that attract the correct audience and drive organic visitors to their websites.

The entire process of strategic market and keyword research involves:

1. Understanding your audience: Conduct researching the market and develop buyer personas to get insights in to the preferences, needs, and pain points of your own potential prospects.
2. Identifying industry-specific and site-specific keywords: Use market and keyword research tools to discover keywords which can be relevant to your business and site. These may include long-tail keywords, location-based keywords, and industry-specific terms.
3. Competitor analysis: Analyze the keywords that your particular competitors are targeting and identify gaps or opportunities that will help you stick out in the search engine results.
4. Relevance and check volume: Prioritize keywords that have a high search volume and therefore are related to your business. This will ensure that you attract qualified traffic to your site.

When you have identified the relevant keywords, you can incorporate them into your website content, including your headings, meta tags, page titles, and inside the body of your text. By optimizing your content by using these targeted keywords, you increase the likelihood of ranking higher in search engine results, making your business more visible to potential customers.

Advantages of Strategic Market And Keyword Research for Small Organizations
Higher search engine rankings
Rise in organic traffic
Attracting highly relevant leads
Improved conversion rates
Enhanced online visibility and brand recognition

Creating Compelling and Localized Content

One of the important aspects in attracting and engaging your local audience is creating compelling and localized content. This really is crucial for best small business SEO company trying to begin a strong online presence and connect with their target market. By focusing on topics that resonate with your local audience and incorporating local events and activities in your content, it is possible to effectively grab their attention and make a loyal following.

Identifying Topics That Resonate with Your Local Audience

To produce compelling content that resonates together with your local audience, it’s important to understand their needs, interests, and preferences. Take the time to research and identify topics that are relevant to your target market. Consider conducting surveys or interviews with your existing customers to gain understanding of their concerns, questions, and regions of interest. This will help you tailor your articles to satisfy their expectations and offer valuable information which they find valuable and fascinating.

Furthermore, staying current with local news, trends, and events can also help you identify topics that resonate together with your local audience. By incorporating timely and relevant information to your content, it is possible to position yourself being a trusted source of information and establish your business as being a go-to authority in your neighborhood.

Incorporating Local Events and Activities in your Content

Local events and activities play a substantial role in shaping the material of a community. By integrating these events to your content, you may create a sense of connection and relevance with your local audience. Consider writing blog posts, creating videos, or sharing social media updates that highlight upcoming local events and activities. This may not merely demonstrate your involvement in the community but in addition provide valuable information and entertainment for the audience.

Additionally, consider partnering with local companies, organizations, or influencers to co-create content that showcases local events and activities. This collaboration may help expand your reach and additional strengthen your connection with the local audience. It’s a win-win situation, while you provide valuable content for your audience while also supporting and promoting local businesses and initiatives.

Samples of Incorporating Local Events and Activities into Content Creation

Content Type	Example
Blog Post	“Top 10 Local Events to Attend This Season”
Video	“Exploring Local Festivals: A Guide to the very best Food and Fun”
Social Networking Post	“Join us this weekend on the XYZ Farmers Market for fresh produce and local artisans. #SupportLocal”

By creating compelling and localized content that addresses the interests and concerns of your own local audience while incorporating local events and activities, you can create a strong connection and foster engagement. This will assist your small business stick out and make a loyal client base inside your neighborhood.

Maximizing SERP Visibility Through Effective SEO Tactics

In order to boost their online visibility and reach a bigger audience, small organizations have to implement effective SEO tactics that may maximize their presence on Search Engine Results Pages (SERPs). This section will explore various strategies and tactics that small companies can employ to make certain maximum visibility on search engines.

One key factor in maximizing SERP visibility is on-page optimization . By optimizing website elements including title tags, meta descriptions, and headers with targeted keywords, small organizations can increase their ranking on search engine results pages. Additionally, creating high-quality and relevant content that is certainly optimized both for users and check engines can further enhance visibility.

Another significant aspect is backlink building . Constructing a strong network of high-quality backlinks from reputable websites can not only drive targeted traffic to a small business’s website but also signal to search engines the website is authoritative and trustworthy. This may result in improved visibility on SERPs.

In addition to on-page optimization and backlink building, small companies should look into other effective SEO tactics including:

• Developing a user-friendly website with clear navigation and fast loading times
• Optimizing website images by reduction of file sizes and ultizing descriptive alt text
• Utilizing social media platforms to engage with audiences and drive traffic to their site
• Implementing local SEO techniques to target specific geographic locations
• Monitoring and analyzing website performance using analytics tools to recognize areas for improvement

By implementing these SEO tactics and staying up-to-date using the latest industry trends, small companies can improve their visibility on SERPs, reach their target audience, and ultimately drive more organic traffic and conversions.

Table: Effective SEO Tactics for Small Companies

Tactic	Description
On-Page Optimization	Optimizing website elements and content to enhance SERP rankings
Backlink Building	Acquiring high-quality backlinks from reputable websites to improve website authority and visibility
User-Friendly Website Design	Creating a website that is certainly very easy to navigate, fast-loading, and responsive
Image Optimization	Reducing image file sizes and ultizing descriptive alt text for improved search visibility
Social Media Engagement	Using social networking platforms to have interaction with audiences and drive visitors to the site
Local SEO	Implementing strategies to target specific geographic locations and attract local customers
Website Performance Monitoring	Using analytics tools to monitor and analyze website performance, identifying areas for improvement

Building Brand Awareness with SEO

In today’s digital landscape, building brand awareness is essential for the achievements of small businesses. One effective way to achieve this is thru strategic SEO strategies. By optimizing their online presence, small businesses can establish brand authority, improve brand visibility, and attract a loyal client base.

SEO plays a vital role in establishing brand authority. When small organizations consistently produce high-quality, relevant content that aligns with their target audience’s needs and interests, they position themselves as experts in their industry. This can help to construct trust and credibility, making customers very likely to choose their brand over competitors.

Improving brand visibility is yet another key benefit from implementing SEO strategies. By optimizing their internet site and content for search engines like google, small businesses can improve their visibility on search engine results pages (SERPs). This means that when potential customers search for relevant keywords or phrases, the business’s website is more prone to appear in the best search engine results.

By appearing within the top search results, small businesses can attract organic traffic, generate leads, and increase their likelihood of converting visitors into customers. This increased visibility can also help to amplify brand awareness, as more people are exposed to the business’s name and offerings.

Additionally, SEO may help small organizations attract a loyal client base. When companies consistently deliver valuable content and offer a seamless user experience, they make positive associations with their brand. This enhances customer satisfaction and encourages repeat business and word-of-mouth referrals.

Benefits associated with Building Brand Awareness with SEO
Establishes brand authority
Improves brand visibility
Attracts a loyal subscriber base

Tailoring Your SEO Strategy for the Niche

In the world of SEO, one size does not fit all. It is crucial for small organizations to tailor their SEO techniques to their respective niches to attain optimal results. By customizing SEO approaches based on industry-specific needs, small organizations can effectively boost their online visibility and remain in front of the competition.

Customizing SEO Approaches for a number of Small Business Types

Each small business type features its own unique requirements and target market. Customizing SEO approaches involves understanding the specific needs of the business and tailoring strategies accordingly. As an example, a store may give attention to local SEO and optimizing product listings, while a service-based business may prioritize content marketing and testimonials.

By conducting thorough research and analysis of the potential audience, small businesses can uncover the most effective SEO tactics that resonate with their niche audience. This includes identifying relevant keywords, optimizing website content, and implementing on-page and off-page optimization techniques.

Analyzing Competitors to boost Your SEO Game

One from the key steps in tailoring an SEO strategy for the niche is analyzing competitors. By studying the SEO tactics and strategies used by competitors within the same industry, small businesses can gain valuable insights and identify areas for improvement.

Competitor analysis helps small companies comprehend the keywords, content, and backlink profiles that are driving their competitors’ success. These details are able to be used to refine and enhance their own SEO efforts. By learning from competitors’ successes and failures, small organizations can optimize their SEO strategies and acquire a edge against your competitors in the digital landscape.

Leveraging Reviews and Social Proof in SEO

In today’s digital landscape, online reviews and social proof play a crucial role in the achievements of small businesses. Search engines like google like Google consider testimonials and social engagement as essential ranking factors. By leveraging reviews and social proof effectively, small businesses can significantly increase their SEO performance and boost their visibility online.

The Impact of Positive Reviews on Search Rankings

Positive reviews work as a powerful form of social proof that will influence potential prospects and look engines. Whenever a small business includes a high volume of positive reviews, it signals to look engines that this business is trusted and reputable. Consequently, search engines may reward the business with higher search rankings, leading to increased visibility and organic traffic.

Generating and Showcasing Social Proof

Small businesses can actively generate and showcase social proof to enhance their SEO efforts. Here are a few strategies:

1. Encourage satisfied customers to depart reviews: Small companies can ask happy customers to depart reviews on platforms like Google My Business, Yelp, or industry-specific review sites. These reviews can enhance credibility and attract more customers.
2. Respond to reviews: Engaging with testimonials shows that the business values customer comments and cares about customer satisfaction. Responding promptly and professionally could have a positive impact on search rankings and customer perception.
3. Showcase testimonials and endorsements: Small businesses can feature customer testimonials and endorsements on their site or social media platforms. These testimonials work as social proof and can build trust.
4. Monitor and manage online reputation: Regularly monitoring and addressing negative reviews or comments is vital. Promptly resolving issues will help mitigate any potential negative impact on search rankings and brand reputation.

As a Final Point

Leveraging reviews and social proof is a vital component of a highly effective SEO technique for small companies. By harnessing the power of positive reviews and effectively showcasing social proof, small businesses can grow their online visibility, attract more customers, and ultimately drive business growth.

Localizing Your SEO Efforts with Geo-targeted Keywords

Understanding the Power of Local Keywords

To be able to improve your small business’s online visibility, it’s essential to understand the strength of local keywords. Local keywords are keyphrases which can be specific to particular geographic location, allowing you to target potential prospects in the area. By incorporating these keywords in your website content, it is possible to increase the chances of you appearing in local search results and attracting relevant traffic.

When choosing local keywords, it’s essential to take into account the unique characteristics of your target audience along with your local market. This will help you choose keywords that resonate along with your prospective customers and align making use of their search intent. By comprehending the specific terms and phrases that the local audience uses when searching for products or services like yours, it is possible to optimize your articles to fulfill their needs and improve your website’s visibility in local search engine rankings.

Integrating Local Keywords in your Website’s Metadata

Integrating local keywords in your website’s metadata is an efficient method to signal to browse engines that your business is relevant to local searches. Metadata means the information which is embedded in the code of the web pages and is not visible to visitors. By optimizing your metadata with local keywords, you can provide search engine listings with valuable information about your business’s location and improve the chances of you appearing in local search engine results.

For instance, you can contribute local keywords inside your page titles, meta descriptions, and image alt tags. It will help search engines like google understand the context of your own content and hook it up to relevant local searches. When making your metadata, make sure to include compelling and relevant information that entices users to simply click your internet site in search results.

Along with metadata, it’s essential to incorporate local keywords naturally throughout your website’s content. This consists of your page headings, body text, and image captions. By weaving local keywords seamlessly in your content, it is possible to enhance your website’s relevance for local searches and increase your odds of attracting local customers.

By localizing your SEO efforts by using geo-targeted keywords and integrating them effectively to your website’s metadata, you can boost your small business’s online visibility and attract local customers who definitely are actively looking for the products or services you offer.

Image Optimization along with its Effect on SEO Performance

In terms of improving SEO performance for small companies, image optimization plays an important role. Optimized images not just enhance the looks of the website but in addition bring about reduced loading times, ultimately boosting the site’s overall SEO.

Reducing Loading Times with Optimized Images

Long loading times can negatively impact user experience and search engine rankings. By optimizing images, small businesses can significantly reduce the time that it takes for his or her webpages to load. This might lead to better user engagement and increased organic traffic.

There are numerous approaches for optimizing images:

• Compressing images without compromising quality: By reducing the file dimensions of images, organizations can ensure faster loading times without having to sacrifice looks.
• Using the appropriate image file format: Deciding on the best file format, like JPEG or PNG, based on the image content will help optimize loading speeds.
• Implementing lazy loading: This technique involves loading images only if they are visible around the user’s screen, further improving page load times.

By implementing these optimization techniques, small organizations can produce a better user experience and enhance their website’s overall SEO performance.

Utilizing Alt Text and File Names to improve SEO

Alt text and file names are critical elements for optimizing images and boosting SEO. Alt text provides textual descriptions of images, which not just helps search engine listings comprehend the content but additionally improves accessibility for visually impaired users.

When crafting alt text, it is important to use relevant keywords that accurately describe the picture. This allows search engine listings to associate the photo with relevant search queries, improving the probability of higher rankings in image search results.

Along with alt text, optimizing file names is equally important. When saving image files, small businesses should use descriptive file names that incorporate relevant keywords. It will help search engines be aware of the image’s content and improves the overall SEO performance.

By optimizing images through alt text and file names, small organizations can boost their online visibility and attract more targeted organic traffic.

Ensuring Mobile Responsiveness for User-Friendly Experiences

In today’s digital landscape, mobile devices are becoming the preferred way of accessing the internet. As a small business, it is vital to prioritize mobile responsiveness to offer user-friendly experiences for the audience. Furthermore it boost the overall usability of the website, but it also has a direct influence on your SEO performance.

Mobile responsiveness means the ability of a website to adapt and display properly on different screen sizes and devices. It makes sure that your internet site looks and functions seamlessly, regardless of whether it is accessed on the desktop computer, smartphone, or tablet.

In terms of SEO, mobile responsiveness plays a significant role in search engine rankings. Search engines like google, like Google, prioritize websites that provide a mobile-friendly experience to users. Mobile-friendly websites are more inclined to achieve greater rankings in search results, ultimately causing increased visibility and organic traffic.

Optimizing your internet site for mobile devices involves various factors. Firstly, you should make sure that your website was created using a responsive web design framework. This permits your website to automatically adjust and adapt its layout in accordance with the unit and screen size it really is being viewed on. The content, images, and overall design needs to be optimized to match smaller screens without sacrificing quality or user experience.

Additionally, page loading speed is another crucial factor for mobile responsiveness. Mobile users expect fast-loading websites, and slow-loading pages can lead to high bounce rates and minimize search rankings. Optimize your images, minimize CSS and JavaScript, and leverage caching strategies to improve loading times on mobile devices.

Usability is essential on mobile devices, and that includes having easy-to-navigate menus and clickable buttons that are suitable for touchscreens. Implementing mobile-friendly features such as collapsible menus, larger buttons, and simplified forms can greatly boost the user experience on mobile devices, leading to increased engagement and conversions.

By ensuring mobile responsiveness for your small business website, you are not only serving the evolving needs and preferences of your audience but in addition boosting your SEO performance. With a lot more users depending on mobile devices to access information, products, and services, providing a user-friendly mobile experience is important for the success and expansion of your small business.

Bringing It All Together

SEO is not only a quick-term fix for small companies; this is a long term investment for sustained growth and enhanced online visibility. By implementing effective SEO strategies, small organizations can increase their online presence, have more targeted prospects, and ultimately increase their revenue.

In terms of SEO, patience is key. It takes time for search engines to recognize and rank websites based on their optimization efforts. However, the long-term benefits associated with SEO ensure it is an important tool for small business growth. It allows businesses to determine their brand authority, connect to their target market, and stay competitive in the digital landscape.

Key takeaways for enhancing small business visibility online include conducting thorough keyword research and implementing targeted outreach campaigns. By knowing the needs and preferences of your own local audience, you could make compelling and localized content that resonates together. Optimizing your site with geo-targeted keywords and ensuring mobile responsiveness can also be crucial for providing a person-friendly experience and improving search engine rankings.

Remember, SEO is not really a one-time task; it will require ongoing effort and monitoring. By consistently monitoring your website’s performance, analyzing competitors, and leveraging reviews and social proof, you can refine your SEO strategy and remain in front of the competition. Using a solid SEO foundation, small companies can make use of increased visibility, organic traffic, and sustainable growth.

FAQ

What is Small Business SEO?

Small Business SEO refers to the process of optimizing a small business’s website and internet based presence to enhance its visibility and rankings on search engine results pages (SERPs). It requires implementing various strategies and tactics like niche research, on-page optimization, and link building to attract more organic traffic and potential customers.

What is the distinction between Small Business SEO and native SEO?

While Small Business SEO targets improving the overall online visibility of any small business, Local SEO specifically targets optimizing a business’s presence in local search engine rankings. Local SEO emphasizes geo-targeted keywords, optimizing a Google Business Profile, and leveraging local directories to attract customers within a specific geographical area.

Why is SEO a game title-changer for small companies?

SEO is a game-changer for small companies because it levels the playing field and allows them to compete with bigger brands. By implementing effective SEO strategies, small organizations can enhance their visibility, attract targeted organic traffic, and make brand authority in their industry. This can lead to higher online traffic, better lead generation, and ultimately, increased sales and revenue.

What exactly is the need for possessing a Google Business Profile for small organizations?

Using a Google Business Profile is vital for small organizations since it enhances their local visibility and credibility online. A Google Business Profile provides essential information like business hours, contact details, and testimonials. Optimizing this profile makes sure that small businesses show up in local search engine rankings making a positive impression on potential prospects.

How could strategic niche research benefit small businesses?

Strategic niche research helps small organizations identify by far the most relevant and valuable keywords for industry, audience, and business goals. Through the use of these keywords inside their website content, blog posts, and other digital marketing efforts, small companies can attract more organic traffic, increase their search engine rankings, and enhance their odds of converting visitors into customers.

How can small businesses create compelling and localized content?

Small companies can create compelling and localized content by identifying topics that resonate using their local audience and incorporating local events and activities within their content creation. This can include addressing local interests, highlighting community involvement, and showcasing unique aspects of the local area within their blog posts, articles, and social media content.

What exactly are some effective SEO tactics for maximizing SERP visibility?

Some effective SEO tactics for maximizing SERP visibility include on-page optimization techniques like optimizing meta tags, headings, and URL structures, building high-quality backlinks from authoritative websites, creating engaging and shareable content, and optimizing website loading speed. These tactics help small businesses achieve greater rankings on search engine results pages and have more organic traffic.

Just how can small organizations build brand awareness with SEO?

Small organizations can build brand awareness with SEO by establishing brand authority through high-quality content creation, enhancing brand visibility through local SEO efforts, and attracting a loyal subscriber base by consistently delivering value and meeting customer needs. SEO helps small organizations connect with their target market, increase brand recognition, and ultimately, grow their brand presence online.

How could small businesses tailor their SEO strategies for different business types?

Small organizations can tailor their SEO methods for different business types by understanding industry-specific needs and analyzing competitors. This requires conducting thorough market research, identifying target keywords, and customizing SEO approaches depending on the unique requirements and goals of the specific business niche. Additionally, analyzing competitor strategies provides valuable insights for optimizing SEO efforts.

Just how can small organizations leverage reviews and social proof in SEO?

Small companies can leverage reviews and social proof in SEO by generating positive reviews from satisfied customers, responding to reviews to show engagement and trustworthiness, and showcasing these reviews on their website along with other online platforms. Positive reviews and social proof not just boost search engine rankings but also instill trust in potential customers, ultimately causing increased conversions and business growth.

The reason why localizing SEO efforts important for small companies?

Localizing SEO efforts is important for small organizations as it allows them to target specific geographic areas and attract relevant local customers. This involves using geo-targeted keywords, optimizing local directories and listings, and tailoring website content to deal with the unique needs and preferences of the local audience. By concentrating on local SEO, small businesses can increase their visibility and competitiveness inside the local market.

How exactly does image optimization impact SEO performance for small organizations?

Image optimization plays an important role in improving SEO performance for small companies. By optimizing images for webpages, such as reducing file sizes and looking after appropriate dimensions, small companies can improve website loading times, enhance user experience, and improve their odds of ranking higher on search engine results pages. Additionally, utilizing relevant alt text and descriptive file names for images can further boost SEO visibility.

Exactly why is ensuring mobile responsiveness important for small business websites?

Ensuring mobile responsiveness for small business websites is essential because an increasing number of users access the internet through mobile devices. Mobile-friendly websites improve user experience, reduce bounce rates, and increase the chances of higher search engine rankings. Optimizing websites for mobile devices enhances the overall SEO performance for small companies and helps them attract and retain mobile users as potential prospects.